IQBAL, Farhan; ASMA RAHIM CHANG; ZAINAB ASAD; MUHAMMAD BILAL; SYED MUHAMMAD HUSSAIN ALI SHAH; ABBAS ALI JATOI. From Virality to Purchase Intention: How Instagram Marketing Shapes Cosmetic Buying Intentions among University Students in Karachi. Reviews of Management Sciences, [S. l.], v. 8, n. 1, p. 56–72, 2026. DOI: 10.53909/rms.08.01.0351. Disponível em: https://www.rmsjournal.com/index.php/admin/article/view/351. Acesso em: 21 jun. 2026.